Porsche Introduces New Brand Ambassador Maria Sharapova

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn’t new to the role – she previously signed a similar three-year deal with Land Rover in 2006.

“Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars,” explained Matthias Mueller, CEO of Porsche AG, during the announcement. “Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation,” he added.

Some consider Porsche’s choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge – Sharapova and the sport of tennis position the brand in a different light – likely an intentional decision.

Source: Porsche

This entry was posted on Wednesday, April 24th, 2013 at 8:17 am. It is filed under News. You can follow any responses to this entry through the RSS 2.0 feed.